He built it to solve his own problem.
Then he realized the solution could give one million people the freedom he found.
Former LATAM Sales Director at WorldCompliance (LexisNexis). Built four countries, 500+ clients, 40% annual growth — all remotely. Suffered burnout from being a business operator instead of a business owner. Built the VCEO model to fix it.
The epiphany: "What is the ROI on life? How much is your time worth? If I am the business operator — then who is the business owner?"
Built a traditional outsourcing company
Joe ran a BPO from Colombia serving US clients. Offices, overhead, micromanagement. The model worked — but it demanded his entire life. "I was the business operator. Not the owner."
Success without freedom
500+ clients. 40% growth. LexisNexis LATAM Sales Director. But stress, insomnia, zero personal time. The business ran him — not the other way around. Something had to break.
Built the tool he needed
Joe went fully remote. Lost the offices. Built MyVirtualBPO — the operating system that let him manage everything from a phone. Then realized: "Everyone needs this. Nobody has it."
The world caught up
COVID forced everyone remote. Companies panicked. Joe had 17 years of proof. Virtual Emily Staffing was born — the system that packages everything he learned into a turnkey solution.
Nine properties. One mission.
$4.2M ARR. 250+ clients. 500+ jobs created. The DDE Initiative launches: one million dignified jobs by 2035. The growth and the mission became the same engine.
"I built this company to solve my own problem — how to run a global business from anywhere. Then I realized the solution could give one million people the freedom I found. The DDE is what all of this is for."